Tuesday, October 13, 2009

Skin bleaching: A rose by any other name...

As many of you may know, skin bleaching products are relatively popular in India. However, Unilever got into some hot water recently for ads depicting dark skinned women as being depressed and unsuccessful who fortunes turn after use of their product, "Fair & Lovely".

L'Oreal and Unilever have quietly changed their product marketing strategies describing them as creams to remove unsightly brown spots on skin. The product composition remained unchanged but advocacy groups stopped complaining. Yay, a win-win.

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