Meals on Wheels or Why Mumbai = Ultimate Couth Potato Land

Mumbai is famous for its free delivery system. You can get anything delivered -- groceries, household goods, clothes, anything. However, until recently, you couldn't get the most commonly home delivered item in the rest of the world--restaurant food--from most establishments, especially the nice ones.

Enter Indian Entrepreneur,* Sunil Saraf recently started Meals on Wheels (I know, unfortunate name), a service that delivers food from almost any prominent restaurant in South Mumbai to your home. And the best part, it's free! Now, I can have my Royal China Fried Rice or Trishna Tandoori Lobster delivered home anytime.

The revenue model is a 20% commission on the order amount from the restaurant (why this is more economical for the restaurants, I don't understand). From the sound of it, business is good. They have five lines and all were busy on Sunday for 15 minutes (hopefully, they'll add more lines soon). The easy to use website, already online but only functional starting April 1st, might be the better bet going forward.


* Full disclosure, I don't know Sunil at all, but would love to meet him and may be even invest in this venture!